Speech Act Theory as an Instrument for Modelling Negative Semantic Components in a Multi-Modal Humorous Text
УДК 81`27, ББК 81.0
Abstract
The article deals with devising a model of meaning for multi-modal humorous texts that contain negative semantic components to construct linguistic indicators of hostility. Development of such model is motivated by a necessity to explore correlation between comic and negative aspects of semantics of a multi-modal text, in particular, the necessity to show the failure of means of creating a comic effect to neutralize negative information. We use the speech acts theory as a main tool of semantic modeling. The choice of the speech act theory (the SAT) is rooted in its research capabilities: a concept of illocution and indirect speech acts allow us to describe the semantic structure of a multi-modal humorous text in terms of illocutionary goals that are accomplished within the text. A significant amount of multi-modal humorous texts (internet-memes and videos) in the Russian and English languages was selected and analyzed to reveal the negative elements of semantics and describe illocutionary aims realized in the texts. Selected multi-modal texts in Russian and English contribute to representativeness of the material, as well as to the universal nature of the proposed model. The article provides the model with description and examples of its application for the purposes of multi-modal text analysis. The model in question can be used as a tool for revealing linguistic indicators of hostility in the structure of a multi-modal text meaning.
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