SYSTEM-FUNCTIONAL SEMIOTIC APPROACH TO ANALYSIS OF POLICODE TEXT: CURRENT STATE AND FUTURE PERSPECTIVES
Abstract
The significance of study of polycode texts is instigated by their employment for the propaganda of extremist and violent ideas in the Internet communication. The merit of studying poliycode texts is explained by the lack of knowledge about polycode texts in academic science and the weakness of methods for their expertise. It is known that semiotics of polycode text is more heterogeneous than monocode due to conjugation of graphic and verbal types of information. Therefore, modern approaches to the analysis of polycode texts refer to semantic, rather than lexical and grammatical units of text. The theoretical foundations are proposed basing on system-functional semiotics by M. Halliday. Following the provisions, all elements of the polycode text have a specific semiotic meaning. In the analysis, the polycode text is split into modalities of information, and then a complex notion of the whole text is synthesized. In addition, a systematic approach to the assessment of polycode text is based on the assumption that the meanings of the verbal components of the text are complemented by the meanings of the graphic component. Development of the system-functional semiotic approach has two promising perspectives. Firstly, it is overcoming the problems of the conflict of semiotics of heterogeneous information in the text, secondly, defining the role of the reader and understanding his contribution to the interpretation of the meaning of the text.
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REFERENCES
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O’Halloran K.L., Tan S., Wignell P., Bateman J., Pham D.-S., Grossman M., Vande Moere A. Interpreting Text and Image Relations in Violent Extremist Discourse: A Mixed Methods Approach for Big Data Analytics. Terrorism and Political Violence, 2016.
Norris S. Analyzing Multimodal Interaction: A Methodological Framework. London: Routledge, 2004
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